Information Gathering and Marketing
نویسندگان
چکیده
منابع مشابه
Information Gathering by a Principal Information Gathering by a Principal
Working papers of the Federal Reserve Bank of Cleveland are preliminary materials circulated to stimulate discussion and critical comment on research in progress. They may not have been subject to the formal editorial review accorded official Federal Reserve Bank of Cleveland publications. The views stated herein are those of the authors and are not necessarily those of the Federal Reserve Bank...
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This paper considers a mechanism design problem in which a retailer motivates a manufacturer to gather information concerning the demand for its new product. The information will be of value to the retailer, in deciding whether to allocate limited shelf space for the new product. The model reveals that if the retailer cannot observe whether the manufacturer has gathered information, then to mot...
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Consumers have only partial knowledge before making a purchase decision, but can choose to acquire more-detailed information. A rm can make it easier or harder for these consumers to obtain such information. We explore consumersinformation gathering and the rms integrated strategy for marketing, pricing, and investment in ensuring quality. In particular, we highlight that when consumers are...
متن کاملValue-Driven Information Gathering
We describe a decision-theoretic approach to information gathering from a distributed network of information sources. Our approach uses an explicit representation of the user’s decision model in order to plan and execute information gathering actions. The information gathering planner issues requests based on the value of information taking into account the computational resources and monetary ...
متن کاملCollaborative Information Gathering
The combination of push and pull information retrieval technology can benefit from collaborative information gathering schemes. In this paper we outline an approach that combines a pull technology (Knowledge Brokers) with a push technology (Knowledge Pump) in a community-based environment. Appropriate toolkits supporting synchronous collaboration on the World Wide Web are briefly introduced. A ...
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ژورنال
عنوان ژورنال: SSRN Electronic Journal
سال: 2008
ISSN: 1556-5068
DOI: 10.2139/ssrn.1120858